Insights, Marketing
founder of Rocket SaaS
Is the marketing department of your SaaS business understaffed, under-resourced or non-existent?
You’ve got a decision to make. Hire an in-house marketer or an outsourced marketing agency.
Let’s break down the most important factors…
According to Reed.com, the Average Marketing Manager’s salary in the UK is £47,371. After taxes, that’s over £4,000 per month.
The average Marketing Executive’s salary is £30,423, close to £3,000 monthly after taxes.
It’s no coincidence that the Rocket SaaS pricing starts at £3,000 p/m, with our middle tier being £4,000 p/m. Hiring in-house gives you one person. Hiring Rocket SaaS gives you the following people to join your team:
You also need to factor in external costs such as software and ad spend, which will mostly be the same whether you go in-house or agency.
When considering an in-house junior or low-salary marketer, the need for training becomes apparent. If your team lacks an experienced marketer, this training process can pose challenges, necessitating additional investment in skill development.
In contrast, partnering with an established marketing agency, such as Rocket SaaS, eliminates the need for training altogether.
Bringing a new hire on board is a time-consuming process that often spans several weeks. They require time to acclimate to the company culture, build relationships with their team, grasp the intricacies of your systems, and develop new processes. This onboarding period typically follows a more gradual pace compared to agencies.
Agencies, on the other hand, operate under immediate pressure to deliver results from day one. They come equipped with well-established processes and proven strategies, allowing them to hit the ground running and drive outcomes sooner.
Marketers with low to medium salaries often possess expertise in specific marketing domains, potentially specialising in areas like strategy, Google Ads, LinkedIn Ads, Meta Ads, landing pages, blogs, social media, email marketing, or lead magnet campaigns. This specialisation can limit your options, which may suffice if you have a clearly defined and specific 12-month campaign blueprint.
However, if you are uncertain about the optimal marketing strategy for your future direction and are open to exploring various strategies and campaigns, opting for a full-service marketing agency becomes a valuable choice. Such agencies bring a wealth of skills and expertise across diverse marketing domains, ensuring you have access to a wide spectrum of strategies and solutions.
Managing an in-house marketer can be time-consuming. With an agency, you can focus more on your core business activities while the agency handles the marketing.
When hiring, you can often overlook the additional costs of taxes and lost days from holiday and sick pay.
With agencies, you can pay VAT, which can be reclaimed, of course, but you don’t have to pay National Insurance, and they don’t take any paid holiday or sick pay.
It’s often easy for in-house hires to slip into the background and get away with underperforming for months before they get the chop.
Agencies are typically under increased pressure to deliver results and will be accountable for providing clear performance metrics and reports, helping you track the effectiveness of your marketing investment.
I confess that was a pretty biased email!
I see so many small SaaS businesses come across these sorts of issues when hiring an in-house marketer. That’s why I created Rocket SaaS. We’re more cost-effective, experienced, versatile and faster than a single in-house hire.
To learn more about how our marketing support model works, view our How it Works page. You can also find transparent pricing on our site.
If you’re interested in discussing partnering with Rocket SaaS, you can book a call with me.
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Insights, Marketing
Insights, Marketing
Insights, Marketing
