Ads are the fastest way to scale a B2B SaaS brand.
We develop multi-channel ad campaigns to amplify your brand awareness, generate demand and drive conversions.
Most B2B SaaS brands and agencies struggle with effective retargeting strategies. With 95% of your audience not ready to buy, retargeting keeps your brand top-of-mind and nurtures prospects through their journey, ensuring they’re ready to convert when the time is right.
We laser-focus on your Ideal Customer Profile (ICP), targeting individuals who may not yet know your solution but are an ideal fit.
Using LinkedIn’s targeting and external data, we identify key decision-makers in the exact industries, company size and roles you need.
We audit and build new multi-layered cold and retargeting layers designed to engage prospects at each stage of the buying journey.
We design engaging ad creatives that speak directly to your audience, and we manage the entire campaign process from start to finish.
All LinkedIn Ads campaigns are fully integrated into our wider demand generation & content strategy, ensuring a cohesive marketing approach.
The bottom of the funnel’s ads have a clear purpose – to generate conversions.
Prospects are very unlikely to book a demo on their first visit to your website. That’s why bottom-of-funnel ads are mostly effective in the retargeting stage of the ads funnel.
We use these ads to show off the product and create desire.
Case studies and testimonials are highly effective in the middle of the funnel.
When someone has already visited your website and later sees an ad featuring a similar company’s success, they’re much more likely to engage and book a demo. Lead magnets, such as webinars, ROI calculators, and scorecards, also perform brilliantly at this stage.
Top-of-funnel ads are not designed to generate leads. Their purpose is to get maximum engagement from your target audience. We do this by making them educational, helpful or entertaining.
This builds up a large audience that we can retarget to with sales ads. Meaning we only show our sales ads to people who have previously expressed interest.
While many B2B SaaS companies may not immediately consider Meta Ads (Facebook and Instagram) as a viable channel, we’ve seen great success for many of our clients. With the right approach, Meta Ads can help boost brand awareness, drive traffic, and re-engage prospects through retargeting.
We target decision-makers on Facebook and Instagram using custom audience segments, interest targeting, and lookalike audiences.
Meta is a cost-effective platform for retargeting website visitors, keeping your solution top-of-mind and moving them through the funnel.
We design visually compelling and engaging Meta ads tailored for B2B SaaS, and fully manage your campaigns for continuous optimisation.
Meta offers affordable, scalable visibility with high-value prospects, outperforming LinkedIn Ads for prospects who aren’t active on LinkedIn.
We specialise in SaaS marketing and know exactly what types of ads work for your industry. We understand how to market SaaS businesses effectively.
We seamlessly incorporate ads into your overall demand generation strategy, ensuring they align with your broader marketing goals.
We’ve delivered measurable success for B2B SaaS brands. See our case studies for evidence of how we drive results.
We would highly recommend Rocket SaaS to B2B brands looking to scale their inbound leads. They have been an indispensable partner for us.
Thanks to Rocket SaaS, we now have a marketing engine that delivers consistent inbound leads
The results speak for themselves. Rocket SaaS is a brilliant marketing partner for any B2B SaaS business looking to scale.
The best marketing agency we have ever worked with by far!
Rocket SaaS are delivering 40+ leads per month that go straight to demo - exactly what we needed.
Rocket SaaS boosted demo requests by 30% and drove a 20% increase in target personas.
We're getting a record number of demo bookings, with over 40 SQLs per month. We've had so many inbound leads that we've been struggling to keep up with them!
We’re delighted with the Rocket SaaS partnership. The custom work and approach that they take is brilliant.
Since working with Rocket SaaS we saw significant growth. We're 30% up from last year!
Rocket SaaS have been awesome. The best marketing results we have ever seen!
Their marketing campaign ideas were highly creative and bespoke to our audience. We highly recommend Rocket SaaS
The Rocket SaaS marketing partnership has had a considerably positive impact on our recent business growth.
The marketing and lead generation work has been outstanding.
We’ve helped numerous SaaS businesses achieve measurable results with
LinkedIn and Meta Ads within a demand generation strategy.
monthly demo/quote requests from Ads
cost per lead on social ads
average cost per demo request
+134 monthly demo/quote requests from Ads
<£5 cost per lead on social ads
£89.68 average cost per demo request
The results speak for themselves. Rocket SaaS is a brilliant marketing partner for any B2B SaaS business looking to scale.
leads in 6 months
ARR pipeline
ROI on marketing spend
200+ leads in 6 months
£220K ARR pipeline
4x ROI on marketing spend
We would highly recommend Rocket SaaS to B2B brands looking to scale their inbound leads. They have been an indispensable partner for us.
Develop a full funnel strategy
Get clear on your value proposition & messaging
Create lead magnet campaigns
