Lead magnets that attract, engage, and nurture high-quality leads
Most of your target audience isn’t ready to book a
sales call yet. That’s why we create lead magnets,
which act as low-barrier opportunities to get prospects
into the funnel.
Lead magnets are key to any SaaS demand generation
strategy, helping capture leads early and nurturing
them until they’re ready to convert.
Examples of our lead
magnet campaigns
Webinar/Podcast
Engage your audience with live webinars or on-demand podcasts. These interactive formats allow you to showcase your expertise, answer questions, and build trust with your prospects. A great way to educate and nurture leads.
ROI calculator
We create ROI calculators tailored to your SaaS offering, helping prospects understand the potential value of your product in real-time. This is a highly engaging tool that moves prospects closer to conversion by providing personalised, actionable insights.
Interactive
platform demo
Offer prospects a hands-on experience with your product through interactive demos. This allows them to explore your platform’s features and see its value before committing, driving higher engagement and conversion rates.
Scorecards
Our scorecards provide prospects with a personalised assessment of their current situation. By scoring their responses, we deliver valuable insights while also collecting important lead data for further nurturing.
Free strategy call
Offering a free strategy call is a simple yet effective lead magnet. By providing one-on-one, expert advice, you build strong relationships with prospects and position your SaaS as the trusted solution for their needs.
Competitor
comparison pages
Our competitor comparison pages highlight how your SaaS stacks up against competitors, clearly showing your unique value proposition. These pages are highly effective at engaging prospects who are in the consideration stage of their journey.
How we execute
lead magnet campaigns
Strategy development
We start by identifying the most relevant lead magnet for your target audience. We base this on market research and competitor analysis.
Creative design & build
We will design your lead magnet to match your branding, then build it on your website or chosen platform, so you retain complete IP ownership.
Marketing & promotion
We market your lead magnet through targeted ads, email marketing, and social media to ensure it reaches the right audience at the right time.
Lead nurturing
All LinkedIn Ads campaigns are fully integrated into our wider demand generation strategy, ensuring a cohesive marketing approach.
Why choose Rocket SaaS
as your marketing partner?
B2B SaaS marketing experts
We work exclusively with B2B SaaS and tech, creating strategies that reach the right audience and drive results.
Demand generation specialists
Since 95% of SaaS prospects aren’t ready to buy, our demand gen builds and captures demand with full-funnel content that engages them at every stage.
Integrated as your
in-house team
We integrate with your team and tech stack, aligning with marketing, leadership, and sales to drive results without disruption.
B2B SaaS case studies
We’ve helped numerous SaaS businesses achieve measurable results by utilising lead magnets within our demand generation strategies.
Tech startup from 0 to 30+ leads per month
30+
inbound leads p/m
50%
reduction in CPA
+500%
Headcount growth
30+ inbound leads p/m
50% reduction in CPA
+500% Headcount growth
Thanks to Rocket SaaS, we now have a marketing engine that delivers consistent inbound leads
30% increase in qualified demo requests for Forecast
30%
increase in demo requests
20%
increased ICP engagement
Bespoke
Demand generation strategy
30% increase in demo requests
20% increased ICP engagement
Bespoke Demand generation strategy
Rocket SaaS boosted demo requests by 30% and drove a 20% increase in target personas.
Why B2B SaaS companies
choose Rocket SaaS
We would highly recommend Rocket SaaS to B2B brands looking to scale their inbound leads. They have been an indispensable partner for us.
Thanks to Rocket SaaS, we now have a marketing engine that delivers consistent inbound leads
The results speak for themselves. Rocket SaaS is a brilliant marketing partner for any B2B SaaS business looking to scale.
The best marketing agency we have ever worked with by far!
Rocket SaaS are delivering 40+ leads per month that go straight to demo - exactly what we needed.
Rocket SaaS boosted demo requests by 30% and drove a 20% increase in target personas.
We're getting a record number of demo bookings, with over 40 SQLs per month. We've had so many inbound leads that we've been struggling to keep up with them!
We’re delighted with the Rocket SaaS partnership. The custom work and approach that they take is brilliant.
Since working with Rocket SaaS we saw significant growth. We're 30% up from last year!
Rocket SaaS have been awesome. The best marketing results we have ever seen!
Their marketing campaign ideas were highly creative and bespoke to our audience. We highly recommend Rocket SaaS
The Rocket SaaS marketing partnership has had a considerably positive impact on our recent business growth.
The marketing and lead generation work has been outstanding.
