Insights, Marketing
founder of Rocket SaaS
Rocket SaaS just hit £100k MRR 🚀 🥳
This is an incredibly proud moment for me personally. I bootstrapped this growth, starting the business from my flatshare in London when I was unemployed and had only £900 in the bank.
We’re now one of the leading SaaS marketing agencies in the world.
If I had to highlight 5 key growth areas, they would be…
Creating frequent high-quality content that educates our target audience on how to solve their problem of ‘how to get more SaaS leads’. This positions us as experts. Therefore, people navigate towards us when they’d rather pay money to solve it.
We’ve distributed this content via blogs, videos, LinkedIn posts (company pages and personal brands), email, podcasts, and webinars. The more places you are, the more your brand awareness will spread.
When we make a sale, they often say, “I see you guys everywhere!”.
We advertise on LinkedIn, Facebook, Instagram and Google Ads. When people visit our site, we have dedicated ads to retarget that specific audience to push them to the bottom of the funnel.
Despite many people saying Facebook and Instagram are not B2B platforms, we have had great success on these channels from a low-cost brand awareness perspective.
73% of our sales have previously subscribed to this newsletter, SaaS Marketing Weekly. It’s an amazing tool to get people into the funnel, share our content and keep us top of mind.
It also acts as a brilliant starting point for repurposing content. I personally write the newsletters, so they’re packed with thought leadership (if I do say so myself!).. Then, my team can easily repurpose content into social media posts, eBooks, scorecards, etc.
We’ve listened to customers and worked hard to improve comms, reporting, and transparency. This has built friendships and trust with clients, resulting in long relationships.
Most importantly, I’ve hired an incredible team and would never have been able to achieve this without them. It’s time for us to celebrate! 🥳
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Insights, Marketing
Insights, Marketing
Insights, Marketing
