50 • How to start a B2B podcast that actually drives revenue

In this milestone 50th episode, Ryan shares exactly how to start a podcast that helps your B2B business grow. He walks through the real-world impact SaaS Marketing Weekly has had on Rocket SaaS — including four sales and £20k MRR — and breaks down how you can do the same. Whether you’re looking to build pipeline through ABM or scale top-of-funnel content for demand generation, this episode covers naming your show, choosing topics, getting guests, software, setup, and how to repurpose each episode into a full content engine.

Takeaways:

• Generated 4 sales and £20k MRR from the podcast
• Use it for ABM (invite prospects) or demand gen (educational content)
• Don’t name your podcast after your company
• Make it about solving your audience’s problems
• Plan 20+ topics in advance from blogs, FAQs, and sales calls
• Start solo, then bring on guests to grow reach
• Find guests via referrals, LinkedIn, or tools like MatchMaker.fm
• Tools: Riverside (recording), Buzzsprout (hosting), Shure mic, Sony ZV-1 camera
• Repurpose episodes into blogs, LinkedIn posts, webinars, and more
• Boost content with ads to scale reach and impact

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By Ryan James

Founder of Rocket SaaS