How to revive old eBooks for demand gen

If you’ve worked in SaaS marketing for a few years, I bet you’ve created a few gated eBooks in your time. I’ll presume that you got a few downloads but soon realised that they didn’t result in any pipeline, so you sacked them off.

But your eBooks should not be ignored and forgotten about.

You are sitting on a goldmine of great content

You can repurpose your eBooks to turn a failed gated campaign into a demand generation masterstroke.

Give this a go:

1. Extract 3 blogs from your eBook. Upload them to your website with the CTA, “If you liked this blog, you will LOVE our eBook…”
2. Create LinkedIn carousels for each of the three blogs, with the CTA, “If you enjoyed these snippets, read to full blog here…”
3. Ungate your eBook on your website
4. Boost your carousels with LinkedIn Thought Leader ads
5. Retarget blog traffic to your eBook
6. Retarget eBook traffic to your Book a Demo page

This is a simple way to turn your old eBooks into repurposed content to get your organic and ads funnel flowing again.

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By Ryan James

Founder of Rocket SaaS