Insights, Marketing
founder of Rocket SaaS
I learned a super simple and awesomely effective SaaS lead gen tip that I want to share with you.
Implement this, and you’re guaranteed to get more leads into the pipeline.
Asking people to book a call without first warming them up or offering value is tough.
But asking someone to book a call when they’re in the moment of intrigue about your brand is easy.
Do this via your lead magnet thank you pages.
Most SaaS thank you pages I see are 1 liners. If you do this, you’re missing out on a huge opportunity.
First, create your lead magnet. Examples:
Then create a landing page which promotes the magnet as 100% value, not a sniff of a sales pitch.
Drive traffic to these lead magnets via Ads, email marketing, social media… the usual stuff.
Here comes the magic… after they sign up or download, on the thank you page, embed a Typeform.
Ask a series of questions such as:
Some of these can be qualifying questions. If they pass qualification, ask them if they’d like to book a call or start a free trial of your SaaS.
This technique works wonders as the visitor will be “in the moment” with your brand as they are excited to get your lead magnet and, therefore, much more likely to convert.
So, get to work! If you don’t have the time or resources to create monthly lead magnets and killer thank-you pages, me and my agency, Rocket SaaS, can deliver that for you. All on a rolling monthly no-strings commitment.
By Ryan James
Founder @ Rocket SaaS
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Insights, Marketing
Insights, Marketing
Insights, Marketing
By Ryan James
