How to book 10 extra SaaS sales calls p/m

If you’re a B2B SaaS brand, booking sales calls is the lifeblood of your business. In this week’s blog, I’ll give you one of my favourite lead gen tips.

The best time to get people to book a sales call is when they are actively engaged with your brand. I’m not talking about them scrolling through your website. I’m referring to when they have just registered for one of your middle-of-funnel lead magnet campaigns.

You need to capture people in this exact moment and act upon it immediately. Otherwise, the opportunity could be lost forever.

💡 Survey people on your lead magnet campaign thank you pages

First, you must create a lead magnet campaign that requires a registration (rather than a download). A few suggestions:

• Email newsletter (like this one you’re reading)
• Webinar
• Workshop
• Event

These campaigns should be 100% value-packed. Thought-leadership, educational type content. A typical example might be:

5 tips on how to scale your [target industry] business without extra budget

Promote the campaign in the usual channels: ads, email, social media, cold outbound etc.

When users register, take them to a Thank You page.

They will have a great mindset when they hit this Thank You page. They’ll feel engaged and positive about your brand as they’ll be excited about the asset they’ve just registered for.

Don’t just chuck a sales call booking calendar on the Thank You page. You’ll need to qualify people so your sales team don’t get spammed (the goal of a lead magnet is to get hundreds of people to complete it each month).

On the Thank You page, include a non-optional survey. Say:

“Complete your registration by answering 3 short questions…“

Add a couple of qualifying questions with quick multiple-choice answers. Examples:

• Where are you located?
• What is your company headcount?
• What is your annual turnover?
• Do you suffer from any of these challenges in your business?

(Typeform is the perfect survey tool for this)

If they fail the qualification, just say, “Thanks for registering”. If they pass the qualification, then offer them a call to action. Something along the lines of:

Let’s do some maths on how to turn this into 10 sales calls p/m

• Say you spend $1,500 on Ads to promote the lead magnet campaign
• A decent Cost Per Acquisition (CPA) would be $10
• Plus, another 50 leads from social, outbound and email marketing
• That’s 200 registrations
• 50% should complete the survey. That’s 100 survey fills.
• If 10% of those people book… there are your 10 sales calls per month 🚀

How about I create all this for you?

Creating high-converting lead magnet campaigns, along with effective ads and other promotional activities, is not easy, and it takes time.

If you would like to partner with me and my marketing agency, Rocket SaaS, to deliver campaigns like this each month, just email us. It will come directly to me.