Deel’s awesome landing page. Copy it.

I came across a brilliant SaaS landing page from Deel that I wanted to share with you so you can copy the structure and implement it into your business.

It pretty much follows the exact formula that we use at Rocket SaaS when we create landing pages for clients.

If you can create a landing page as good as this, you’ll generate more leads.

Let’s break it down…

 

Simple hero banner with CTA form

 

 

Deel has removed the navigation menu from the top of the page, meaning the visitor does not get distracted. This drives focus towards the call to action (CTA).

Notice the simple design. Plain background and a form. No fancy design or images. This drives attention towards the messaging and CTA form.

I feel the header could be stronger. I’d like to see benefits or objection handling in there. I would go with something like “Compliantly hire employees worldwide, onboard in hours”.

Authority stamping logo slider

 

 

It’s important to stamp your authority early on in the landing page journey. A great way to do this is to show your clients’ logos.

 

Outlining the old way

 

It’s tempting to start showcasing your product or service ASAP on the landing page. I would advise you to follow Deel’s example by first outlining the problems your prospect is likely to experience, or “the old way”.

This will allow you to connect with your audience on an emotional level.

I love how Deel has used little red X icons and simple one-line statements of typical issues their prospects experience.

 

Now you introduce your solution

 

 

This is the reverse of the problem section. Using green ticks of one-line statements to outline the benefits.

 

Hammer home the authority

 

 

Deel goes with a very bold authority statement. They also show their awards. You may have noticed that these awards have been repeated (they were in the hero). I don’t generally advise repeating content, but these awards are impressive.

Comparison table

 

 

Although this landing page is not specifically a competitor comparison page, the table works really well here.

 

Hit them with facts and stats

 

 

Facts and stats are quick and easy to digest. Speak to your product team to see what impressive data you can pull.

 

There’s nothing wrong with a bit of scaremongering

 

 

In this section, Deel has outlined what you are missing out on, along with lost time and cost.

 

Tell them how simple and easy it is to get started with you

 

 

One of the main objections to SaaS products is “How difficult will it be for me to get started?”. They will be concerned about the time commitment from their side. Handle this objection by outlining how quick and easy it is to onboard and get results with your platform. Try to use three to five.

 

Social proof is a must

 

 

Case studies and or testimonials are a must-have for any landing page.

 

Finish on a strong call to action

 

 

Remember to finish the landing page with a strong call to action. I like the way they have repeated the client logos and used urgency in the header.

Here’s the link to the landing page itself.

 

Would you like me to make you a landing page like this?

Me and my team at Rocket SaaS create high-converting landing pages for our SaaS clients, along with traffic-driving activity such as Google and LinkedIn ads. If you’re interested in discussing growing your inbound leads with me, simply send an email. It will come directly to me.