Insights, Marketing
founder of Rocket SaaS
This week’s marketing tip concerns case studies and testimonials. I recently encountered three businesses that really impressed me with their presentation and use of these. I wanted to share these with you so that you can implement them in your business.
Digital Genius (a Rocket SaaS client) have 14 case studies on their website. Each one has a short header containing a statistic of how the client has grown since working with them, such as 600% ROI, 93% reduced customer wait time, and $91k in shipping savings.
Stats like this in case studies are incredibly powerful as they make the reader imagine how these exact same statistics would impact their business.
Stop using broad or vague headers on your case studies. Extract a stat at all costs. If you can’t get an exact stat, try to get an estimated stat.
Blaze have added a scrolling carousel of customer testimonial snippets. Each video is around 10 seconds long. When you finish one video, the net one auto-plays.
This serves as powerful social proof by visually demonstrating customer satisfaction and creating a sense of trust for new visitors.
BigChange have invested in professional photography of their happy customers using the software. They are holding the hardware with their company logo in the background.
Photos of customers using the product is an excellent way to build trust and authenticity in your marketing.
If you don’t have the budget to send a professional photographer to your client’s sites or if your product is not a physical on-site product, you would still benefit from asking your customers to take a selfie of themselves using it. Case studies without photos or videos lack authenticity and can feel less engaging to potential customers.
We’re looking for a marketing manager to join our London team. The role is to create and manage the implementation of a full-funnel strategy for numerous of our SaaS clients, managing our internal and external resources.
The role is remote, although we’d like you to be accessible to London.
View the job description and apply here!
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Insights, Marketing
Insights, Marketing
Insights, Marketing
