Clarity is king

by Ryan James

founder of Rocket SaaS

I’ve audited 102 SaaS websites this year

My goal: Show them how to increase conversions

By far the most common issue I found 👇🏻

Messaging

For over 70% of the websites I audited, after browsing for 30 seconds, I felt confused about what they actually do and how they would benefit me.

If you want to increase lead generation, it’s MISSION CRITICAL that you get this sorted.

✅ Delete the buzzwords

Stop trying to be clever with brand phrases and buzzwords that your visitors probably don’t understand.

✅ Go easy on the technical descriptions

There’s a time and a place for technical details, and it’s not usually your landing page or homepage. Have a dedicated page for tech chat. An FAQ section can also come in handy.

✅ Adopt the “does what it says on the tin” approach

Have a focus on explaining your product and its benefits as clearly and concisely as possible. Begin your copywriting process with the goal of “Can a five-year-old understand it?”.