SaaS startup taken from 0 to 20+ inbound leads per month

The Client

SurveySphere is an innovative SaaS platform revolutionising property inspections with AI-powered remote inspection technology. Catering primarily to local government and property management firms, SurveySphere helps reduce carbon footprints while increasing efficiency and accuracy in inspections. Despite their strong product offering, SurveySphere faced challenges generating consistent leads and shortening lengthy sales cycles typical in their industry.

“We’re a small SME with a small sales team. Lead generation was labour-intensive and inconsistent. We needed a partner to help generate passive leads and reduce our sales cycle,” shared Mike Clark, SurveySphere’s Managing Director.

Our Solution

Rocket SaaS implemented a tailored marketing strategy designed to meet SurveySphere’s goals of generating consistent, passive leads and shortening the sales cycle. Here’s how we did it:

SaaS Marketing Strategy

We developed a comprehensive SaaS marketing strategy, identifying SurveySphere’s ideal customer profile, pain points and how to target them. We then outlined the plan to create messaging and positioning statements to connect with their target audience, along with a content plan and LinkedIn/Meta Ads retargeting strategy. During the marketing audit, we also identified the need to showcase the product in a more compelling, slick and easy-to-understand manner.

Explainer Video

A visually engaging explainer video showcased SurveySphere’s cutting-edge technology, simplifying complex features into clear, compelling value propositions. The video served as a centrepiece for both organic and paid campaigns.

Website Conversion Rate Optimisation

We redesigned and optimised SurveySphere’s website to enhance user experience and drive conversions. The updated website included:

• Clear messaging and positioning statements
• Slick software graphics
• Engaging calls-to-actions
• Industry-specific landing pages
• Streamlined navigation to guide users effortlessly through the site

High-Converting Landing Pages

Custom landing pages were created for each industry SurveySphere serves. These pages highlighted tailored benefits, included compelling testimonials, and focused on driving demo bookings.

Retargeting LinkedIn & Meta Ads Funnel

A multi-layered retargeting strategy nurtured cold audiences into warm leads:

• Top of Funnel: Educational content and the explainer video.
• Middle of Funnel: Case studies and testimonials.
• Bottom of Funnel: Sales-driven ads promoting demo bookings.

Interactive Demo

An interactive demo allowed prospects to explore SurveySphere’s platform, showcasing its intuitive design and functionality. This hands-on experience boosted engagement and conversion rates.

ROI Calculator

We developed an ROI calculator to demonstrate the cost savings and efficiency gains SurveySphere’s platform offers, further enticing prospects to take action.

The Results

SurveySphere saw transformative results:

• 📈 20+ inbound leads per month: A consistent flow of high-quality, passive leads.
• ⚡ 80% leads straight into demos: 80% of leads entered the funnel at the demo stage, eliminating unnecessary qualification steps.
• 💡 30% reduction in sales cycle length: From 9-18 months to significantly shorter cycles, helping SurveySphere close deals faster.