4x ROI and £220K ARR Pipeline for Fonn (Construction Tech)

The Client

Fonn offers a cloud-based construction software platform designed to streamline project management and improve team collaboration with real-time updates and automated workflows. While Fonn’s software solves key problems in the construction sector, the company faced challenges in gaining visibility and attracting qualified leads in a highly competitive market.

As a small marketing team with limited resources, Fonn needed a partner to quickly accelerate demand generation efforts and drive high-quality leads into the sales pipeline.

Our Solution

Rocket SaaS collaborated with Fonn to develop a tailored marketing strategy that addressed their unique challenges and positioned their software as the go-to solution for construction companies.

SaaS Marketing Strategy

We designed a comprehensive strategy encompassing LinkedIn Ads, Meta Ads, and website optimisation, along with improved messaging and lead magnets. Our demand generation efforts were focused on top-of-funnel educational content, middle-of-funnel lead-capturing initiatives, and bottom-of-funnel sales-driving campaigns.

Interactive Demo

An interactive demo was integrated into Fonn’s website to engage visitors and provide them with hands-on experience of the platform’s capabilities, increasing demo bookings and driving conversions.

Competitor Comparison Campaigns

We ran a series of competitor comparison campaigns to help differentiate Fonn’s unique offerings in a crowded market, positioning the software as a superior choice for real-time collaboration and automation in construction projects.

Webinars and Landing Pages

We also implemented targeted webinars and high-converting landing pages tailored to specific personas in the construction industry. These assets helped attract qualified leads while delivering valuable insights to potential clients.

Ads That Don’t Look Like Ads

We’ve seen great success with Fonn and other clients using LinkedIn ads that don’t appear to be traditional ads. Examples include WhatsApp messages, iPhone Notes app screenshots, and realistic mockups of billboards. These ads have achieved a 1.5% higher click-through rate compared to conventional ads, driving more traffic, expanding the retargeting audience, and ultimately generating more leads.

The Results

Fonn experienced outstanding results after implementing Rocket SaaS’s marketing solutions:

📈 Over 200 leads generated in 6 months: Demand generation efforts expanded Fonn’s pipeline, driving a significant number of qualified leads.

⬆ £220K ARR pipeline: The pipeline grew rapidly, with £220K in potential revenue within the first six months.

🚀 4x ROI on marketing spend: Fonn saw a fourfold return on their investment, with key metrics exceeding expectations in just six months.