+134 monthly demo/quote requests from Ads. 40% growth in just 3 months.

Rocket SaaS helped RAM Tracking grow monthly inbound demo and quote requests by 40% on their Ad channels (Google, LinkedIn and Meta), generating an averageof 134 additional inbound demo/quote requests. All supported by a full-funnel marketing engine across strategy, content, ads, landing pages and lead magnets.

The Client

RAM Tracking is a market-leading vehicle tracking and fleet management provider. Their platform helps businesses reduce costs, improve operational efficiency and manage mobile teams in real time. Already well-established in the UK and North America, RAM’s focus turned to increasing inbound demand and scaling lead generation across new and existing channels.

The Challenge

With limited internal marketing capacity – while building a new team, RAM needed more than an agency. They needed a full marketing support engine to asssit with strategy, paid ads, content creation, landing pages, lead magnets, design and reporting.

Although Google Ads was already delivering leads, growth had plateaued, and performance needed to be tightened up. There was also untapped potential in social advertising, product-led content, and on-page SEO, all of which needed a fast, coordinated rollout.

Our Solution

Rocket SaaS became RAM’s extended marketing department, managing all aspects of campaign planning, execution and optimisation across Google, social and content channels.

Google Ads: Campaign Rebuild & Optimisation

We worked with the internal team to restructure RAM’s existing Google Ads setup to reduce wasted spend and improve conversion efficiency.

Key tactics included:

• Campaign restructuring for tighter budget control and intent segmentation
• Keyword refinement and expansion based on high-converting search terms
• Ad copy testing focused on clarity, urgency and product value
• Extension updates to include pricing, features and sitelinks
• Close bid management to avoid overpaying for low-performing terms
• Regular performance reviews and landing page alignment

Social Ads: New Channel Launch (Meta & LinkedIn Ads)

We launched RAM’s social ad campaigns, targeting decision-makers across Meta and LinkedIn Ads with creative that cut through the noise.

What we delivered:

• Ad formats: Video demos, memes, carousel explainers and “ads that don’t look like ads” (e.g. WhatsApp messages, iPhone notes)
• Message testing: Tailored to field service businesses, fleet managers and operations teams
• Audience building: Retargeting site visitors, past converters and lookalike audiences

Lead Magnets & Campaign Content

To generate leads at earlier stages of the funnel, we launched a set of targeted lead magnets based on RAM’s customer insight and data:

• Job Sheet Excel Template – a practical tool for admin teams and fleet operators
• Fleet Efficiency Benchmark Report – built using RAM’s anonymised customer data

Both lead magnets were supported by campaign landing pages, ads and follow-up sequences. Meta ads drove <£5 cost per lead, while LinkedIn delivered more senior-level engagement at a £45 CPL.

Additional Campaign Support

Beyond paid and lead gen, we supported RAM with broader marketing delivery, including:

• Landing pages to align with ads and improve conversion rates
• On-page SEO enhancements to capture organic traffic from core search terms
• Improved software graphics to strengthen product-led messaging
• Monthly email newsletters to re-engage warm leads and support campaign visibility

The Results

⚡️ +134 monthly demo/quote requests from Ads
🚀 <£5 cost per lead on social ads
🤩 £89.68 average cost per demo request

🧪 Improved landing page conversion rates, lower CPC, and stronger pipeline contribution