15 Proven Ways to Get SaaS Customers (That Actually Work)

Generating consistent, quality SaaS leads is tough, especially when you’re short on time, team members or budget. But good news: there are campaigns that work for small, scrappy SaaS teams.

In this guide, you’ll find 15 tested tactics that don’t require a huge ad budget or an in-house marketing department. They’re used by hundreds of B2B SaaS brands across the UK right now, and they’re getting results.

1. Cold Email (But Only If You Give Value)

Cold emails asking for demos or free trials are largely ignored.

But when you flip the script and offer something valuable for free, your response rate skyrockets.

What to offer:

• A free audit (SEO, security, onboarding etc)
• A short personalised Loom video
• A mini competitor comparison or scorecard

Why it works: You’re giving before asking. There’s no pressure, no booking form, just value.

Do this:

• Use tools like Instantly or Smartlead to scale outreach
• Keep it short, focused and relevant
• Don’t ask for a meeting in the first email, just offer to send the value piece

2. Launch a Benchmarking Report

We all want to know how we compare.

Turn your platform data (anonymised and aggregated) into an industry benchmark, and people will download it like mad.

Examples:

• “Customer Support Benchmarks for 2025”
• “How 1,000 SaaS Companies Handle User Onboarding”
• “2025 Marketing Team Productivity by Industry”

Why it works: It scratches the “how do we stack up?” itch, and positions your brand as the expert.

Do this:

• Choose 6–10 metrics your ICP cares about
• Include simple bar charts, pie charts and headline stats
• Gate it behind a lead form, or keep it open and track traffic

3. Selfie-Style LinkedIn Video Series

Your customers don’t want polished perfection. They want real insight from real people.

Posting casual videos (you, to camera) sharing industry insights builds massive trust, fast.

Why it works: People buy from people. Your personal brand will outperform your company page every time.

Do this:

• Record 30–90 sec videos using your phone or Loom
• Share one practical idea per video
• Post 3x per week for 30 days, and watch the DMs roll in

4. Outbound Video Funnels (1-to-1 Looms)

Forget “spray and pray” outbound.

Use a sniper approach: pick your top 100 dream clients and record short videos specifically for each one.

Why it works: Personalised videos show effort. They cut through inbox noise and build trust instantly.

Do this:

• Find the contact’s first name, company, and problem
• Record a 60–90 sec Loom addressing them by name and showing how you help
• Send it via LinkedIn DM or email with a short friendly message

5. Run a Waitlist Campaign

Creating anticipation can be more powerful than the launch itself.

If you’re launching a new feature, product or guide, create a simple waitlist landing page and start building early demand.

Why it works: Signing up for a waitlist feels easy and commitment-free. It also gives the impression of exclusivity.

Do this:

• Create a short landing page with a teaser and signup form
• Add urgency: “Only 50 early access spots”
• Send reminder emails and offer a bonus for waitlist members (e.g. early access, discount)

6. DM Your LinkedIn Profile Viewers + New Followers

LinkedIn gives you a goldmine, and most people ignore it.

Every week, check who’s viewed your profile or followed you recently. These are warm, interested contacts.

Why it works: They’ve already shown intent. Now you just need to open the door.

Do this:

• Use Sales Navigator to see profile viewers and followers
• Send a short DM: “Saw you viewed my profile, are you exploring [pain point] solutions at the moment?”
• Offer something helpful (guide, webinar invite, checklist)

7. Run Educational Webinars (Not Product Demos)

Too many SaaS webinars are 45-minute sales pitches. No wonder signups are low.

Instead, teach your ICP how to solve a painful problem, with your platform mentioned subtly at the end.

Why it works: You build trust by helping, not selling. And the right people will want to work with you after.

Do this:

• Choose a meaty topic your audience struggles with
• Teach how to solve it, step-by-step
• End with a soft CTA: “If you’d like help implementing this, book a strategy call”

8. Build a Free Tool or Calculator

People love tools that help them assess or plan.

Simple calculators (e.g. ROI, readiness, scorecards) work brilliantly for lead gen, especially when paired with email nurturing.

Why it works: You’re helping people understand their problem, and showing how you can solve it.

Do this:

• Use Typeform, Outgrow or ScoreApp to build it quickly
• Give a % score or traffic light rating
• Offer tailored advice based on results

9. Co-Host with Partner Brands

If you’re a small brand, borrow someone else’s audience.

A co-branded webinar, podcast, or guide helps you reach thousands of ideal prospects without spending on ads.

Why it works: People trust the brands they already follow. Co-marketing builds instant credibility and reach.

Do this:

• Approach non-competing partners targeting your ICP
• Pitch a joint campaign that helps both audiences
• Make sure both parties agree to promote equally (emails, social, etc.)

10. Repurpose Every Blog Post Like a Machine

Writing one blog should give you at least 5 assets:

From 1 blog, you can create:

• A 60–90 sec video
• 2–3 LinkedIn posts
• An email newsletter
• A carousel or visual quote
• A lead magnet teaser

Why it works: Content is expensive, repurposing gets maximum return.

Do this:

• Use ChatGPT to help summarise or repurpose content
• Create a “content repurposing checklist” and use it every week
• Link every piece to a lead magnet or bottom-funnel CTA

11. Turn Objections Into Marketing Content

Every objection is an opportunity to create trust-building content.

Examples:

• “Is this worth the investment?” → Create an ROI calculator
• “How long is onboarding?” → Write a “Getting Started” guide
• “How are you better than X?” → Build a comparison page

Why it works: You address objections before they’re even raised, and help close deals faster.

12. Segment Your Testimonials

Generic testimonials are easily ignored.

Instead: Match testimonials to the exact funnel, ad or audience they support.

Do this:

• Tag testimonials by ICP, industry, use case, or feature
• Use them on relevant landing pages, emails, and ads
• Create short video snippets for LinkedIn or retargeting ads

13. Create Competitor Comparison Pages

When people are comparing you to a big-name competitor, make the decision easy.

Why it works: If they’re searching “[Competitor] alternatives” on Google, they’re ready to switch.

Do this:

• Create a “[You] vs [Them]” landing page
• Show differences in price, support, features, and onboarding
• Use neutral, factual language, avoid bashing

14. Run Polls on LinkedIn + DM Every Voter

Polls are engagement magnets, and they reveal buying intent.

Do this:

• Post a poll on a hot-topic challenge in your industry
• Use the results to start relevant DM convos
• “Saw you voted, curious what made you pick that option?” → leads to CTA

Bonus Tip: Follow up with a guide, blog or invite based on their answer.

15. Offer a Free Strategy Call (Not Just a Demo)

Demos can feel salesy. Strategy calls feel valuable.

If your product is high-ticket or needs consultation, offer a free strategy call, and position it as advice-first.

Do this:

• Create a landing page listing 3–5 takeaways
• Add a quote from someone who had a great experience (not just “we love the product”)
• Mention that it’s limited: “We only offer 5 per month”

Final Thoughts

These 15 tactics have been proven to work over and over again.

Start by picking 3-5 that make sense for your audience, resources and product maturity. Then build repeatable systems around them.

And if you’re short on bandwidth? That’s exactly what Rocket SaaS helps with.

👉 Book a free marketing strategy call

We’ll strategise exactly which campaigns will bring the most impact for your business, and build them for you.