30% Increase in Qualified Demo Requests for Forecast

The Client

Forecast is a leading SaaS platform that leverages AI to enhance project and resource management for businesses. Despite its innovative offering, Forecast faced challenges in executing marketing initiatives efficiently due to limited in-house capacity. As a one-person marketing department, Alex, their Marketing Leader, needed specialised expertise and rapid execution to scale demand generation and improve ROI.

“My time and energy are finite, so focusing on strategic tasks often means labour-intensive campaigns take a back seat. We needed a partner to accelerate demand generation and bring specialist skills to the table,” Alex explained.

Our Solution

Rocket SaaS acted as an extension of Forecast’s marketing team, delivering a tailored approach that addressed their unique challenges and goals.

SaaS Marketing Strategy

We created a comprehensive marketing strategy and audit of existing activity, focused on refining Forecast’s messaging, targeting key personas, and building out the demand generation framework of top-of-funnel educational content, middle-of-funnel demand capturing content and bottom-of-funnel conversion-focused content, all fueled with LinkedIn retargeting ads, Google Ads and organic traffic. This strategy ensured every initiative was impactful and cohesive.

Improved Software Graphics

We redesigned Forecast’s software graphics, making them slicker and easier to understand. These visuals were integrated into marketing assets, ensuring a cohesive and professional brand presence.

Interactive Demo

An interactive demo showcased Forecast’s platform capabilities, providing potential clients with an engaging and hands-on experience. This helped drive interest and conversion rates.

Website Conversion Rate Optimisation

The Forecast website was optimised to convert traffic into high-quality leads. Updates included:

• Refined messaging for key personas.
• Improved user experience and navigation.
• High-converting landing pages aligned with campaign objectives.

Case Study Videos and Articles

We conducted client interviews and transformed them into compelling LinkedIn videos and articles. These assets demonstrated Forecast’s value, leveraging real-world success stories to build trust and attract new leads.

LinkedIn Ads Retargeting Funnel

A multi-layered retargeting funnel was implemented to nurture leads effectively:

• Top of Funnel: Awareness campaigns with educational content and software showcases.
• Middle of Funnel: Social proof through client case studies and testimonials.
• Bottom of Funnel: Sales-driven ads promoting demo bookings and free trials.

Landing Pages

We created high-converting landing pages tailored to specific campaigns and personas. These pages were designed to drive traffic from ads and convert leads seamlessly.

The Results

Forecast experienced remarkable results within a short period:

• 📈 20% increase in target persona engagement: Refined messaging and targeted campaigns attracted a more relevant audience to the website.
• ⬆ 30% increase in demo requests: Demand generation efforts led to a significant uptick in qualified leads entering the sales funnel.
• 👨‍💻 Faster execution: Demand generation programs were launched within weeks, accelerating ROI.