Don’t Make This Common SaaS Marketing Funnel Mistake

Are you struggling to generate leads for your SaaS startup?

One common mistake that many companies make is focusing too much on their product or service’s features, rather than its benefits and results.

Here’s an example of a bad funnel that focuses on features:

❌ This is our SaaS product
❌ Here are its features
❌ Here’s what it does

While it’s important to communicate what your product does, this approach doesn’t provide any context for why your target audience should care.

That’s why it’s crucial to focus on the benefits and results of your SaaS solution instead.

Here’s an example of a good funnel that focuses on benefits and results:

✅ Here’s how our SaaS product can help you
✅ Here are the benefits you’ll experience
✅ Here are the results we’ve achieved for others
✅ Here’s why you need it now

As you can see, this approach focuses on communicating the value that your SaaS product or service provides.

By identifying your target audience’s pain points, showing them how your solution can help, and providing proof of its effectiveness, you can create a more effective sales funnel that resonates with your visitors and encourages them to take action.

At Rocket SaaS, we specialise in helping SaaS startups improve their sales funnels to drive growth. If you’re interested in learning more about how we can help your business, check out our How It Works page.

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By Ryan James

Founder @ Rocket SaaS