15 Jun, 2023

9 proven tactics for a high-converting SaaS landing page

by Ryan James
founder of Rocket SaaS

This week, I’m outlining my 9 critical elements for a high-converting landing page.

Edit your landing pages to have all 9, and you’re guaranteed to increase conversions.

✅ Fast: A lightning-fast loading time is essential. Users expect instant access, so optimise your page speed to keep them engaged.

✅ Clear: Keep your messaging crystal clear. Avoid buzzwords and clever brand phrases. Go with a “does what is says on the tin” approach.

✅ Specific: Be specific about the unique value your product offers. Avoid broad terms. What specific problem does your product solve?

✅ Testimonials: Build trust with potential customers by showcasing testimonials from satisfied clients. Let their positive experiences speak for your product’s quality and reliability.

✅ Case Studies: Supplement testimonials with case studies. Share success stories highlighting how your SaaS solution has helped businesses achieve tangible results. Try to get facts/stats in there, such as “They got a 3x ROI.”

✅ “You” not “We”: Focus on the customer, not yourselves. Frame your messaging around the benefits they’ll receive using your product rather than emphasising your features.

✅ Handle Objections: Anticipate and address potential objections or concerns. Provide clear answers to common questions and alleviate any doubts your visitors may have. Common examples would be setup time, integrations and cost.

✅ Benefits > Features: Highlight the benefits customers will experience by using your product rather than simply listing its features. Paint a vivid picture of how your solution will positively impact their lives or businesses.

✅ Customised Software Screenshots: Don’t just show software screenshots as these can be overly detailed and confusing. Get a designer to create a customised UI for your landing pages. Take a look at this perfect example from Slack: