Insights, Marketing
founder of Rocket SaaS
Here are my 8 must-have SEO pages for any SaaS website.
✅ Pricing
✅ Contact
✅ Integrations
✅ Case Studies
✅ Knowledge Hub
✅ [category] software
✅ [competitor] vs [you]
✅ [competitor] alternatives
Let me dive into a few of those… 🤿
If you follow the demand generation principles, which I’m a big believer in, then you must show your pricing.
Gating your prices is going to frustrate your prospect, which is not a mindset you want them to be in. Don’t overload your sales team with low quality leads. Give your prospects what they want to see.
We show our pricing on our website. There aren’t too many marketing agencies who can say that.
We all know case studies are important, but not all businesses are utilising them properly. For each of your case studies, I want to see:
✅ Web page – obviously
✅ PDF – your sales team will love you
✅ Retargeting Ads – Step 2 or 3 in the funnel
✅ Testimonial graphics – Create for retargeting ads and organic social
✅ Facts/Stats i.e. “[client] reduced admin by 3 hours per week” – Awesome homepage content
Don’t just have a basic blog where you upload articles. Create pillar pages and topic clusters… then watch your SEO 📈
Pillar Page: Comprehensive main guide on a broad topic.
💡 Example: “Complete Guide to Modern HR Management Software”
Topic Cluster: Interlinked content pieces diving into specific subtopics related to the main topic
💡 Example: Data Security in HR SaaS
For each topic cluster, you would create a series of articles.
Hopefully, you’ve got to the stage where people are Googling this question. If so, you must have these pages.
If not, I suggest you create them anyway. Then market them with Google Ads when people search for your competitors.
Competitor brand bidding used to be disallowed, but Google opened the floodgates in 2008. So you’re allowed to do it. But should you? You’ll piss off your competitors, that’s for sure… I’ll leave that decision to you.
If your market research tells you that people find your competitor/s a little too pricey or are often left unhappy with the service, then they will be searching for alternatives.
The content will be similar to your [competitor] vs [you] page. So you can quickly and easily repurpose it.
By Ryan James
Founder @ Rocket SaaS
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Insights, Marketing
Insights, Marketing
Insights, Marketing
By Ryan James
