5 Quick & Easy SaaS Marketing Ideas for 2025

The New Year brings fresh energy, refreshed budgets, and an “I MUST solve that [problem] in 2025!” mindset from buyers. That’s why January can be the #1 month for SaaS lead generation—but only if you plan ahead.

Here are 5 quick campaign ideas to help you hit the ground running in January 2025:

1. Create a New Year Landing Page & Ads

Leverage the “I MUST solve that [problem] in 2025!” mindset by tweaking one of your best-performing landing pages. Update the hero banner with messaging like:

“Looking to solve [insert key problem] in 2025?
Make [your solution] your New Year’s resolution.”

Drive traffic to the page with LinkedIn and/or Meta ads that align with this refreshed mindset.

Successful marketing is all about emotionally connecting with your target audience. If they are thinking, “I MUST solve that [problem] in 2025”, then they see an ad on LinkedIn with the same message, you’ve got their attention.

Here an ad that we ran at the start of 2024 which resulted in 3 qualified sales calls and 2 sales:

2. Run a LinkedIn Poll

Ask a question like: “What’s your #1 priority for [industry] in 2025?” Give a few options. They must be problems your solution helps solve.

Why it works:

• Polls get far more engagement than standard posts.
• You can see exactly who voted. You can then send each person a DM saying, “Thanks for voting on my poll! I see you are prioritising X this year. Our [solution] does exactly that…”

Once the poll ends, you can turn the results into a follow-up post or content piece.

For example: “80% of HR leaders said reducing churn is their top 2025 goal. Here’s how we’re helping companies like yours tackle it head-on.” This extends the campaign’s life while driving value for voters and your audience.

Here’s an example of a poll I ran at the start of 2024:

3. Announce What’s Coming in 2025

Build excitement and buzz by sharing what’s ahead for your business next year:

• New features, integrations, or product updates
• Roadmap teasers via social media or newsletters
• Consider a waitlist campaign to capture leads early for new product launches.

This approach creates anticipation and positions your brand as forward-thinking. A waitlist campaign, for instance, works exceptionally well if the new feature solves a widely known problem in your industry. Promote it heavily on social channels and consider running ads to maximise visibility.

4. Publish a 2025 Predictions Guide

Position your brand as a thought leader with an insightful resource like:

• “5 Trends That Will Define [Industry] in 2025.”
• “How AI Will Transform [Industry] Next Year.”

Why it works: Everyone wants to stay ahead of the curve—whether it excites them or keeps them competitive. By focusing on major industry shifts, like new technologies, legislation, or trends, you’re helping your audience feel prepared for the year ahead.

Bonus tip: Involve industry experts outside of your company for quotes or predictions to add credibility. Then encourage them to promote it on their marketing channels (LinkedIn, email etc) which will broaden your reach, introducing your brand to new prospects.

5. Offer a New Year Discount or Extended Trial

Sometimes, a little urgency is all you need to get prospects moving. Create a limited-time New Year offer:

• A small discount for sign-ups in January
• An extended free trial to let users experience your product

This works particularly well for leads who paused in December due to budget freezes or holiday distractions. Adding a deadline, such as “This offer expires January 31st”, introduces scarcity and prompts faster decision-making.

The takeaway?

Plan now to hit the ground running in January. These campaigns are quick to set up, align with your audience’s mindset, and can generate a strong start to 2025.

Get FREE SaaS marketing
strategies & campaign ideas in
your inbox every Thursday

By Ryan James

Founder @ Rocket SaaS