14 powerful templates that can significantly boost your website traffic and lead generation.

Last week, I ran a copywriting training session for my marketing team, all about how to write hooks to get more clicks and drive more conversions, along with one of my favourite ChatGPT prompts. Today, I will share it with you. Feel free to share it with your team.

Implementing these hooks will dramatically improve your ads, landing pages and overall marketing content, resulting in more website traffic and higher conversions.

What are hooks?

Hooks are the first thing people see on a piece of content. They are called Hooks, as their job is to hook people in. Written effectively, they spark the reader’s interest or attention. Hooks are critical in marketing.

Examples of Hooks:

• The text on an ad creative or social post
• The header on the hero banner of a landing page
• The title of an article
• The intro line of an email newsletter
• The header of a Google Ad

Examples of hooks that suck and hooks that rock

Here are some screenshots that I’ve taken from ads and websites. The good, the bad and the ugly!

These ads suck

Read the hooks on these ads. Do you understand what the company does or how it will benefit you? Nope!

These ads rock

These examples are much better. Using stats and clear messaging.

These website hooks suck

I literally have no idea what these websites are talking about.

These website hooks rock

These are much better. Clear, concise and benefit driven.

Don’t use broad or vague terms

Broad/vague terms are overused and do not entice the reader.

Examples of words to avoid:

• Accelerate
• Supercharge
• Grow
• Streamline
• Skyrocket

Example formats to use

Here are 4 categories of Hook formats and 15 example templates for you to implement into your copywriting.

Benefit driven

Be straightforward and tell prospects exactly what they’ll get after they try your offer.

Examples:

• How to get [BENEFIT] without [OBJECTION]
• This is the easiest way to [BENEFIT]
• X ways to get [Benefit]
• [BENEFIT] has never been easier
• What most [target audience] don’t know about getting [benefit]
• The fastest way to get [benefit]

Ask a Question

Questions make your content more engaging. If the user has the same question floating around their head, they’ll be drawn to your content.

Examples:

• How do you finally get rid of [PAIN POINT]?
• Struggling with [PAIN POINT]?
• How did [COMPANY] achieve [RESULT]?

Statistics

Numbers are eye-catching and specific. They also stand out visually.

Examples:

• Did You Know? [STATISTIC/FACT].
• 1 out of 10 people…
• 30% of people with [PAIN POINT] experience…

Use Social Proof

Let your prospects know that there are people just like them experiencing the same thing.

Show them how those people overcame their problems, pain points, challenges, etc., through your offer.

Examples:

• [COMPANY] doubled their revenue in 6 months using [SOLUTION]
• [JOHN] used to get 5 leads per month. He now gets 25 with [SOLUTION]

Using ChatGPT

Here’s a ChatGPT prompt that I use to help me generate ideas for great Hooks. They are rarely perfect, so I often tweak them, but ChatGPT is great for initial ideas.

Please can you write me a hook for a LinkedIn Ad. It needs to be a strong hook. No longer than 10 words.
Use this format:

How to get [BENEFIT] without [OBJECTION]

Please give me 10 examples
Here is more info about the company.
Copy/paste the homepage text.

Implement your learnings

For all future ads, email newsletters, landing pages, social posts etc, be sure to use one of the formats outlined in this training.

Have a strong focus and careful consideration of the Hooks of your content.

Avoid vague/broad terms.