Insights, Marketing
founder of Rocket SaaS
Have you ever created a lead magnet, like an eBook, Webinar, scorecard, etc, and been disappointed with the low engagement? 🙁
The most common low-engagement issue I see is not the lead magnet itself; it’s poor distribution.
Creating an awesome lead magnet is completely worthless if you do not distribute it effectively.
Here are my 12 alternate distribution channels and tactics for spreading your B2B content after hitting publish. Some you may not have considered…
Identify popular questions with over 500 followers that align with your lead magnet.
Provide thorough responses to these questions, focusing on delivering value. Where appropriate, incorporate links to your content to further enrich the answers.
Discover a publication that your audience is likely subscribed to and seek approval as a contributor. Once approved, submit your content.
Carousels get high engagement on LinkedIn. Break your content into a few slides. Share organically and via ads.
If your SEO is decent, it’s likely that your blog articles will get a lot of traffic. Your job is to turn that traffic into leads. A great way to do this is to add a banner to your articles. If someone is reading an article and sees a banner for an awesome eBook on the same topic, downloading it will be a no-brainer.
Similar to the above point. A great way to turn traffic into leads is via a lead magnet popup.
This is my most effective form of webinar sign-up. Use bulk LinkedIn DM software, like Meet Alfred, to mass DM your contacts, politely sending them your campaign.
Locate a Subreddit frequented by your target audience (ensure you familiarise yourself with their guidelines) and share your content link there. A helpful tip: Sort the content by top posts to gain insights into the community’s preferences.
We send hundreds, if not thousands of emails every month. This presents a distribution avenue.
Include a call-to-action beneath your email signature, directing recipients to your asset. The P.S. line often works well.
LinkedIn videos get great engagement. Leverage it. Create a video promoting the asset. You talking to the camera is a low-cost and effective way to do this.
Here are two strategies to consider:
Is webinars a regular part of your team’s activities?
If yes, integrate mentions of the new content directly into your webinar sessions. Provide a link in your slides or share it through the chat for easy access.
A drip campaign consists of automated emails sent to your audience’s inbox following actions such as downloading a report, signing up for a free trial, or requesting a demo.
Create emails within the drip campaign that promote your content.
Don’t have the time and resources to distribute your marketing campaigns? Partner with my agency, Rocket SaaS, and we’ll do it for you. Check out our pricing here.
By Ryan James
Founder @ Rocket SaaS
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Insights, Marketing
Insights, Marketing
Insights, Marketing
By Ryan James
