Insights, Marketing
founder of Rocket SaaS
Your website is the keystone of your marketing and lead gen.
You can have the best content, the best ads, and the best sales team – but if your website isn’t built for conversions, you’re leaking leads.
Here are 10 must-have features to turn your SaaS website into a conversion machine.
Most SaaS websites display static screenshots of their product, which makes the product difficult to interpret and unappealing.
Instead, redesign your software screenshots purposely for your website. Then, turn them into animated GIFs that showcase how your product works. Highlight key features, simplify complex dashboards, and bring your UI to life. See how Slack does it – their product animations are clean, engaging, and easy to understand.
Don’t make visitors wait for a sales call to experience your product. Add an interactive demo that lets them click through your platform. Tools like Storylane make this easy and help users fall in love with your product before they book a demo.
Price objections are one of the biggest deal blockers in SaaS. A well-designed ROI calculator shows prospects exactly how much time and money your product will save them, whether it’s automating tasks, reducing software costs, or cutting manual work. An ROI calculator makes the value clear.
Most SaaS websites jump straight into features. Instead, start with the problem.
What pain points do your users have? What’s frustrating them? If you talk about their pain first, they’ll feel like you truly understand them, before you even mention your product.
A ‘Book a Demo’ page with just a form isn’t enough. Sell the demo. Add bullet points on what prospects will learn, a smiling photo of your sales rep, testimonials, and even a calendar embed so they can book instantly. Reduce friction = increase conversions.
If your product is cheaper, faster, or better than a competitor, tell people. Create a ‘[Your Product] vs. [Competitor]’ page, showing exactly where you win. These pages work incredibly well for Google Ads and high-intent SEO searches.
Hiding your pricing behind a form kills demand generation. Buyers don’t want to book a call just to see numbers – they’ll simply go to a competitor who shows them upfront. If you believe in buyer-led sales, be transparent with your pricing.
Your SaaS website should be more than just a homepage. It should be a learning hub. Build a library of blogs, webinars, reports, and guides that keep prospects coming back. Educated buyers convert faster.
Sending 100% of your ad traffic to your homepage is lazy. Build dedicated landing pages tailored to specific industries, job roles, and use cases. The more relevant the page, the higher your conversion rate.
Your website visitors need to trust you before they buy. Nothing builds trust faster than real customer success stories. Add detailed case studies that highlight the challenges, results, and ROI your product delivers.
Go through your site and check. If you’re missing any, you’re leaving money on the table.
If you don’t have the time and resources to create all this, book a call to discuss how Rocket SaaS can become your marketing partner to empower you to scale with content and ads.
By Ryan James
Founder @ Rocket SaaS
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Insights, Marketing
Insights, Marketing
Insights, Marketing
By Ryan James
