2 Jan 2021
Insights
👨🏼💻 07 Establish Trust With Testimonials
This may seem like an obvious one, but I’m often surprised at how little effort some tech companies put into testimonial generation.
When you’re deciding on which restaurant to visit, which hotel to stay in or film to watch, reviews play a huge part in the success of that business.
The same can be said about software companies.
You should be actively making an effort to generate positive reviews from your customers.
You can use automated tools like TrustPilot or Feefo.
Or a personalised email or phone call, kindly requesting a review will work too. It’s also a great way to reconnect with old customers.
Once your customer has agreed to write a review, ask them to post it on Google and any other channels where your brand is most interacted with.
Take your best reviews and place them in numerous positions on your website. Definitely the homepage and landing pages, your product pages, maybe even a dedicated testimonials page.
You can even go one step further by creating video testimonials.
Testimonials help build trust with your brand, which plays a significant role in lead generation.
