9 Jan 2021
Insights
Tech startup lead generation tip number 16
This is a minor tweak that can have a big impact. Consider removing the request for credit card details from the free trial sign up.
This tip needs to be taken with caution as it can have a negative effect on sales, but if you are really struggling for free trial sign-ups, this may be worth considering.
People really hate handing over their credit card details to companies they don’t yet fully trust or aren’t yet decided on whether they want to become a full paying customer.
Removing the card details from the sign up removes this significant blocker.
You can now update your calls to action to say “Free Trial, no card details required”. This should considerably increase the number of signups.
Although beware that this does bring a new challenge of converting these users into paying customers.
If you’re unsure about whether this is the right strategy for you, you should consider AB testing it, which I’m going to cover in tomorrow’s video.
