πŸš€ Tech Startup Lead Generation Tip #9 The importance of above the fold

The importance of above the fold

Tech startup lead generation tip number

The term β€œabove the fold” or β€œabove the scroll” refers to the section of your website that is immediately visible to website visitors before they begin to scroll down.

As attention spans of website visitors is just a few seconds, it’s vital that you strike a connection with the visitor above the fold.

You should aim to cleanly and concisely achieve the following 4 points above the scroll:

  1. Outline what the technology
  2. Who it’s for
  3. What the core benefit is
  4. A call to action

Let’s look at some examples:

Leads can be won or lost above the fold, so you need to put a lot of thought into this area of your site.

To learn more about how your SaaS business can generate more leads, visit our website

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