23
Nov
2020

23
Nov
2020
Insights
Many tech businesses fall into the trap of always promoting their core service on their websites and marketing campaigns.
This is rarely the best strategy for lead generation. Turning a completely fresh prospect into a core service customer on their first-ever visit to your website is often unlikely.
Simply because they haven’t developed any recognition or trust in your brand or services.
You should work on developing products or solutions that offer your prospects value at a much lower entry point than your core service.
Later in this series, Iβm going to talk in more detail about each of these, but for example, you could develop a webinar series, a podcast, a scorecard, an email newsletter campaign, and ROI calculator, a price comparison tool.
The goal is to create something that gives your prospect a quick win for free or a low cost.
Once youβve developed this product or solution, you should divert your marketing efforts towards it. Meaning your adverts, social campaigns, website calls to actions etc.
At first, this may seem counterintuitive and a bit scary but done correctly, this will considerably increase the number of leads, which you can nurture into becoming customers of your core service.
Ryan is the founder of Rocket SaaS. His digital expertise and consulting have rocketed hundreds of tech companies and helped secure over Β£100m in seed and series funding.
π Tech Startup Lead Generation Tip #11 Live chat
Jan 06, 2021
We're hiring a website designer!
Jan 03, 2021
SaaS web design and sales/marketing materials for fast-growing, ambitious tech companies.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.