10
Jan
2021

10
Jan
2021
Insights
Tech startup lead generation tip number 24
Create sales journeys for each of your target audiences.
I meet a lot of tech clients who have multiple target audiences. For example, they might have both a B2C and B2B offering, or they might have an enterprise package and a student package.
When there are multiple target audiences, you donβt want to make any of them feel alienated by showing them content which is not relevant to them.
Rather than trying to create content to please everyone, the goal should be to quickly identify which audience type they are and direct them onto pages that are dedicated and specific to them.
Do this by placing clear calls to action in a prominent position on the homepage, which signposts people to a specific page made with them in mind.
You can even be quite aggressive with this strategy and ask visitors a direct question about what content they are interested in at the top of the homepage of even an opening popup.
If you can quickly get visitors to a web page which is has content dedicated to them, their problems and goal, your chances of generating a lead are much higher.
π Tech Startup Lead Generation Tip #11 Live chat
Jan 06, 2021
We're hiring a website designer!
Jan 03, 2021
SaaS web design and sales/marketing materials for fast-growing, ambitious tech companies.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.