Tech startup lead generation tip number 22
You should consider developing some premium content that you give away for free, but behind a lead generation contact form.
For example, this could be a whitepaper or you could create a guide or top tips PDF for your target demographic.
Promote this on a website banner or even a popup that says “Download your free top tips guide here”. When they click the button, they are asked to complete a short contact form before their download begins.
The most effective format of these articles is when visitors feel you are genuinely helping them, rather than selling to them. So don’t make the content about you, make it about them.
More specific examples would be, say a FinTech company could create a PDF download titled “How to make your money grow in 2021”, or a HealthTech company could create a download titled “10 tips on how to keep fit while working from home”.
It needs to be enticing and offer value to the visitor.
Having premium content behind a contact form is a great way to build pipeline.