Tech startup lead generation tip number 12.
When you’re in a competitive space, simply providing an awesome product or solution sometimes isn’t enough.
Prospects want to see you as an authoritative and trusted expert in your space.
If you can establish yourself as an expert in your industry, potential clients and customers will inherently trust you more. And trust is a key factor in lead generation.
To become a thought leader, you need to be consistently producing unique and valuable content, such as blog posts, vlogs, interviews, speaking events, lots of social media engagement and perhaps even writing a book.
You should generally drop the self-promotion. The goal is to provide free advice and opinion on your industry.
It’s certainly a long game, but having a content strategy, aiming to become a thought leader in your industry will improve your brand awareness, partnerships, PR, boost your SEO rankings, and drive traffic and therefore leads into your business.
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