We designed, developed and continue to provide extensive marketing support on SEO and content.
Haiilo is an employee communications SaaS platform that enables businesses to create meaningful communications with their employees. They approached us to join their marketing efforts in launching their new brand, website and content marketing campaigns with the ultimate goal of increasing traffic and driving conversions. Other goals were for the website to be 100% editable by their in-house team and fully responsive on mobile, tablet and desktop devices with an industry-leading design style.
The Rocket SaaS team developed a strategy for designing Haiilo's website with a focus on creating a SaaS-style design that would help position them as an industry leader in the employee advocacy space. We conducted extensive research to understand the key pain points of their target audience and developed a sleek, modern website design, built with WordPress, with an intuitive user interface that made it easy for visitors to navigate and find the information they needed. In addition to website design and development, we also created a series of conversion-focused landing pages that were optimised to encourage visitors book a demo of Haiilo's platform.
Our website design, development and ongoing marketing support helped Haiilo to drive high traffic, and conversion rates while quickly becoming a leader in their space. Within nine months, the website experienced rapid growth from 0 to 200,000 monthly visitors. Within 6 months, the business generated significant demo requests per month, showcasing the effectiveness of the website in driving conversions and acquiring new customers for Haiilo. Overall, our website design and ongoing landing page optimisation strategy helped Haiilo to impressive growth in a short amount of time.