Build Your 2027 B2B SaaS Demand Gen Strategy - Free book and live masterclass

Free

Get The Science of Demand Generation book for free

RRP £29.99
Ryan James

The launch night for The Science of Demand Generation.
100 B2B SaaS founders and marketing leaders, one evening in London, and a live demand generation masterclass.

01
A copy of The Science of Demand Generation, free
02
A live demand gen strategy masterclass
DateWed 11 Nov 2026
Time6pm to 8pm
VenueWeWork Waterloo
EntryFree
Free

Get The Science of Demand Generation book for free

RRP £29.99
Ryan James
One evening, two reasons to be there

A book launch and a masterclass, in two hours

Part 1 · The book launch

A free copy of The Science of Demand Generation

The ultimate demand gen playbook for B2B tech. Highly actionable strategies, content engines & paid media tactics tested across 150+ brands.

About the book ↓
Part 2 · The live masterclass

Build your 2027 demand gen engine

Ryan will host a masterclass on how to create your B2B Tech demand gen strategy to achieve huge growth in 2027.

What you'll learn ↓
The Science of Demand Generation by Ryan James, front cover
Part 1 · The book launch

The Science of Demand Generation

How to build a marketing function that proves itself in pipeline

Rocket SaaS grew from $1m to $8m ARR in two years and became one of the UK's Top 100 Fastest-Growing Businesses. That same framework is now being implemented across hundreds of B2B tech companies, and it's driving considerable business growth. This is that playbook: highly actionable, with step-by-step guides you can put to work straight away.

You will walk away from this event with a free copy of the book, RRP £29.99

Part 2 · The live masterclass

Live masterclass on how to build your 2027 demand generation strategy

Ryan will walk you through three systems for how to aggressively scale a tech company in 2027.

1
Create a demand generation strategy that can be reverse-engineered for aggressive growth
2
Create a queue of buyers who want to work with you
3
Turn marketing into a revenue-generating function of the business
Ryan James presenting a masterclass to a room of guests
How the evening runs

Wednesday 11 November, WeWork Waterloo

Doors openFood, drinks and networking
Book launchRyan on why he wrote the book
Live masterclassBuilding your 2027 demand gen engine
NetworkingDrinks and introductions
Close
Ryan James
Meet the author

About the author

Ryan James is the founder and CEO of Rocket SaaS, one of the UK's Top 100 Fastest-Growing Businesses and one of the world's fastest-growing marketing agencies. Rocket SaaS has built demand generation engines for businesses including ZoomInfo and Moonpig, and hundreds of other scaling tech companies from seed to Series B funding. This book distils that experience into a proven playbook any scaling B2B tech company can implement to dominate its market.

Apply for a seat

Only 100 seats available. Apply and walk away with your free £29.99 book

DateWed 11 Nov 2026
Time6pm to 8pm
LocationWeWork Waterloo, London
CostFree

Seats are by application, so everyone in the room is a peer. This evening is for:

  • B2B SaaS CEOs, founders, CROs and CMOs
  • VPs and Heads of Marketing or Demand Gen
  • SaaS companies with 10 to 500 people
  • Based in London or within easy reach

To keep the room focused, we can't approve agencies, freelancers, recruiters or vendors.

Apply for your seat

Free, and includes your copy of the book

Application received

We reply within one working hour. Approved guests get a confirmation and calendar invite.

Before you apply

Yes. The evening, the food and drink, and your copy of the book cost you nothing.

No. It's the masterclass from the book. If you want help applying it afterwards, you can book a free 30 minute strategy review.

Yes, if they fit the room. Ask them to apply separately.

WeWork Waterloo, 10 York Road, London SE1. A few minutes from Waterloo station.

Your free book and a seat at the masterclass

Applications close Friday 6 November, or sooner if the room fills.

The Science of Demand Generation, front cover