FREE SaaS marketing workshop
How to create a SaaS demand gen campaign on a small budget
Jamie Skeels,
ex-Senior Demand
Gen at Cognism
Ryan James,
Founder of Rocket SaaS
Wed 5th February 2025
2pm BST (60 mins)
100% Free
What you’ll learn…
What is demand gen, and why is it so powerful for SaaS brands?
How to create a demand generation strategy and implementation plan
Examples of real-world successful demand gen campaigns
Jamie is the former Senior Demand Generation Manager at Cognism. He played a central role in helping the company scale from $50m to $75m+ ARR and led some of the company’s most successful demand generation campaigns to date, including the launch of The Diary of a first-time CMO.
Since leaving Cognism, Jamie has joined Rocket SaaS as the Marketing Manager. We’re lucky to have him!
Ryan is the founder of Rocket SaaS, a marketing agency created to enable B2B SaaS companies with limited marketing resources to generate a consistent flow of leads.
Ryan successfully bootstrapped Rocket SaaS from scratch to £1,500,000 in annual recurring revenue within just three years, driven entirely by a demand generation marketing strategy. He’s passionate about applying these proven strategies and tactics to help his clients achieve similar success.
“Speaking to Rocket SaaS has really helped me to get way more specific with my marketing efforts. Their expertise, particularly around marketing funnels and lead generation has allowed us to switch up our messaging to be a lot more targeted, which has already improved the conversion on our website by over 20%. They also gave us some really smart lead gen ideas, which we’re really excited about implementing.”
Lily Veale, Marketing Manager, Loopin
