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Insights, Marketing
Are you struggling to see conversions on your website, despite having a great product or service?
It might be time to take a closer look at your copy.
Being specific in your copy can make a big difference in your conversion rates.
Take a look at these examples:
❌ “Pay staff faster and easier”
✅ “Pay staff in 6 seconds with 3 clicks”
❌ “Stop wasting time sending invoice reminders”
✅ “Save 4 hours a week with invoice reminder automation”
❌ “Save money on your purchases”
✅ “Save up to 26% on monthly purchases”
See the difference? By being specific, you’re giving your potential customers a clear understanding of the benefits they’ll receive from your product or service.
So, take a closer look at your own copy. Can you make it more specific?
Highlight the exact time, money, or effort they can save by using your product.
And remember, being specific doesn’t mean being overly complicated or verbose.
Keep it clear and concise, and watch your conversions rocket 🚀
Receive actionable SaaS marketing ideas to implement in your business