13 Jul, 2023

The #1 SaaS marketing strategy. 3x better than ads

by Ryan James
founder of Rocket SaaS

What’s the best SaaS marketing strategy out there?

Drumroll, please…

💡 Hint: It outperforms paid search advertising by a whopping 3x!

…Content Marketing!

Content marketing is the key to attracting, engaging, and converting your target audience in a long-term and sustainable way.

Here’s how you can leverage its potential:

🧲 Lead magnets

Offer irresistible value to capture leads. Ebooks, whitepapers, templates, presentations, ROI calculators and r webinars can serve as valuable resources that entice visitors to share their contact information and start a fruitful relationship with your brand.

📧 Email drip sequences and newsletter

When someone engages with a lead magnet, send a drip sequence with more value on the same topic. Offer more value with a weekly newsletter. Take this newsletter you’re reading right now. Each time you read it, you know us, like us and trust us more… I hope!?

✍🏻 Blogs

Confession… I never used to see the value in blogs for startups. Why waste hours writing a long blog that very few people will read, meaning a very low chance of conversion?
But when I started to think of blogs like this, I’m all in!

Blogs increase SEO
SEO brings visitors
Visitors can be retargeted with ads to push them further down the funnel onto a lead magnet, for example

📹 Videos

Capture attention and boost engagement by creating compelling video content. Share product demos, customer success stories, and industry updates to visually engage your audience.

But here’s the real secret sauce: Creating content that people can’t resist

✅ Make it educational: Provide valuable insights, industry knowledge, and practical advice that your audience can learn from.

✅ Make it share-worthy: Craft content that is so captivating, informative, or entertaining that people can’t help but share it with their networks.

✅ Make it valuable: Ensure your content delivers real value to your audience. Solve their pain points, answer their questions, and offer solutions that make a difference in their lives.