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Insights

Insights

πŸš€ Tech Startup Lead Generation Tip #6: The Power of Landing Pages

Landing pages are powerful lead generation tools which all tech companies should be utilising. A landing page...

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πŸš€ Tech Startup Lead Generation Tip #5 Don't assume that you should be promoting your core service

  Many tech businesses fall into the trap of always promoting their core service on their websites...

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Tech company website sitemaps: The good, the bad and the ugly

A sitemap is the list of pages you have on your website, mapped out to show hierarchy...

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πŸš€ Tech Startup Lead Generation Tip #4 Setup and regularly analyse Google Analytics Goals

Google Analytics Goals is a really powerful way to analyse your existing leads. Find out where they...

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πŸš€ Tech Startup Lead Generation Tip #3 Don't suffer from Weitus

Tech companies often fall into the trap of talking about themselves and their own technology too much....

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πŸš€ Tech Startup Lead Generation Tip #2 The Modern Way to Display Software

How to display your tech software on your website is a tricky one. Many companies fall into...

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πŸš€ Tech Startup Lead Generation Tip #1 Free Trial & Book a Demo CTAs

All too often we see tech startup websites with their main call to action of “Contact Us”....

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3 effective ways to showcase your software and entice leads

SaaS companies often struggle with the dilemma of “how do we showcase our software on our website...

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3 Common Mistakes Tech Companies Make With Copywriting

A tech company’s copywriting tone and style should be uniformed across all their sales and marketing channels....

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Insights

For those who can ride it out, the tech industry will boom after the 2020 health and financial crisis

With a Coronavirus vaccine estimated to be 12-18 months away and natural immunity at least two years...

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SaaS marketing support for fast-growing, ambitious tech companies.