Glow offer their customers complete control over their home with innovative heating units, supported by a SaaS solution to control temperatures and smart meter readings.
The company’s goal was to identify which marketing channel/s were best suited to their ideal customer profile, target those accounts and generate an additional 10 sales per month.
The client’s previous sales and marketing activity mainly focused on cold outreach to bottom-of-funnel activity: buy our product or book a demo. Our experience tells us that this strategy is unsustainable, as it overlooks the majority of the market who aren’t yet in the buying phase of their journey.
We convinced the client to take a step back and focus on more top and middle of funnel activity while similtaniously generating demand for their product from prospects who were in the earlier stages of the buying journey.
We created a series of checklists and info-packs, along with a free house survey, all with supporting landing pages. These acted as the lead magnets. We then created content to drive traffic to the landing pages, in the form of Facebook Ads, email newsletters, video marketing and content to support the sales team with cold outreach.
After 6 months, the client received 1,853 inbound leads via their website, resulting in 460 appointments and 184 sales. They tripled their sales goal within 6 months of working with us. The campaign continues to successfully run.