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🚀 Tech Startup Lead Generation Tip #8 Don’t make me think

by Ryan James

👨🏼‍💻 08 Don’t Make Me Think

Tech startup lead generation tip number 8

Don’t make me think is a fantastic book by Steve Krug about website usability and user experience.

It was originally written way back in the year 2000, but its common sense approach to website user experience is still very relevant today.

The main theme of the book is, as the title suggests, is to make the whole website navigation and overall user experience highly intuitive.

When someone is browsing your website, there shouldn’t be any copywriting, infographics or links that they don’t immediately understand.

Tech company websites often fall into the trap poorly explaining themselves by being too technical or too wordy or perhaps trying to be too clever.

Websites should be self-explanatory and to the point.

The purpose, benefits and target audience of the tech should be clear and obvious.

There are many examples from the book that I could tell you, but I’ll give you one that I see a lot with tech companies, and that is how to signpost your product or solutions pages.

Let’s say you want to have a link to your product page.

If I see a link on a website navigation called “Xcon 3000”, I’ve no idea what that means, so I’m not going to click on it.

Instead, if you change that to “Our B2B Solution”, I immediately understand where that link will take me, and is therefore much more enticing.

Creating a website with excellent, well thought out user experience is vital for generating leads.