6 Jan 2021
Insights
Tech startup lead generation tip number 11.
Clients often ask me whether it’s a good idea to have a live chat feature on their website.
I almost always say “yes”, and considering how affordable and easy to set up live chat is, it certainly doesn’t hurt to try.
Live chat engagement statistics are increasing year on year. Customers are valuing the personalised and speedy responses. People want answers to their questions fast. Nobody wants to send an email only to get a response 48 hours later.
In sales, it’s known that the quicker you respond to an enquiry, the higher your chances are to win the sale. There is no quicker response than live chat.
A good live chat system is super easy to install and manage, you don’t need someone to be constantly monitoring it.
It’s often a bit of software that sits in your taskbar and gives you a notification when a customer sends a message, very similar to Slack or Skype messaging.
If no one is available to respond, it can automatically change into a contact form or even a chatbot.
I often recommend Zendesk to clients as their basic version is completely free.
More and more businesses are using live chat, particularly in the tech space, so if you’re not utilising it already to generate leads, it’s probably about time.
