10
Jan
2021

10
Jan
2021
Insights
Tech startup lead generation tip number 27.
Donβt cut costs on copywriting.
Tech companies are made up of pretty smart people. Thereβs usually someone in the business whoβs good at writing.
But copywriting comes in many different forms and skillsets.
Just because someone writes flawless emails or pumps out professional whitepapers for fun, that doesnβt make them a talented brand, website or marketing copywriter.
You need a copywriter who understands the power of a heading, speaking to the audience, creating a uniformed tone across the brand, enticing the visitor to make an enquiry and SEO.
Keeping the copywriting in-house seems logical because you understand your business better than anyone else.
An external copywriter just wonβt understand the tech or the complexities of your offering. This is a valid concern.
In our experience overcoming such problems, we find the best results are when the client writes the initial draft or a bullet point list of what they want to say on each page; then a copywriter comes in to clean up, polish and add some sparkle.
As the copywriter isnβt writing the copy from scratch, the costs are considerably reduced, and the content is accurate.
Iβve mentioned copywriting a few times in this series as it plays a huge part in lead generation.
We have some awesome tech copywriters on our team, so pop me a message or a comment and Iβll happily connect you.
SaaS web design and sales/marketing materials for fast-growing, ambitious tech companies.