Tech startup lead generation tip number 26
Google Responsive Search Ads.
This is a real game-changer for Google Ads, as it now automates so much of the hard work that you would traditionally put into your campaign.
With traditional static Google Ads, you would write your headlines and descriptions for a series of ads and then have to spend hours monitoring, tweaking, testing and refining the ads.
Or you’d be paying an SEO agency a chunk of money to do this each month.
With Responsive Search Ads you can write up to 15 different headlines and up to 4 different descriptions.
Google then fully automates an AB-style testing process, where it automatically rearranges the ad, looking for the formula which yields the best results.
Collectively, those headlines and descriptions can be arranged into over 43,000 different permutations.
Google will show the best formula of your Ad to different searchers depending on the keyword they search for, their device, their past browsing behavior, and other signals.
According to Google, Responsive Search Ads have a 5 – 15% higher click through rate (CTR) compared to traditional search ads.
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